Buick has over 118,000 Facebook friends and more than 6600 Twitter followers. General Motors is parlaying this online friends network into a sales opportunity.

Fans of the redesigned Buick Regal are sharing experiences on the web.

Social networking is a hugely important subset of today's marketing landscape, especially for auto makers. The company will introduce Facebook Connectivity in a way never before experienced by car shoppers. Buick will set up online vehicle-shopping on…

General Motors is parlaying online marketing into a major sales opportunity for vehicles like GMC Terrain.

The company will introduce Facebook Connectivity for online vehicle shopping on the social level, allowing visitors to sign in with their account and build / save / share configured vehicles. Social networking is hugely important in today's marketing landscape.

When you share these results on your profile, friends can post comments or "like" them. Since a study conducted by Bereford…

GM's indefinite delay of the next-generation GMC Sierra left true truck enthusiasts feeling a little left out as they did not have anything to look forward to in the near future.

General Motors, GMC's parent company, cited a number of reasons for the delay, including high gas prices, lack of interest from consumers, and, with out a doubt, the General Motors 2009 bankruptcy. However, things are starting to look up these days for…