Whether it may be the all new GMC Terrain or any other GMC truck or SUV, Director of GMC advertising Craig Bierley has the scoop. And, there is definitely a lot to share since GMC sales are up 20% year-to-date.

The automaker has decided to go high-tech with GMC mobile apps. The GMC showroom app allows GMC to more easily target prospective owners. The app gives users the ability to search new and used vehicles straight from your smartphone.

"?we are completely rethinking our mobile experience, and will have a big investment this year and next. Our goal through next year is to have the same level of functionality from top to bottom of funnel. Our mobile site will be completely different. It belongs in our mainstream strategy."¹

Since GMC is one of only a few sole-truck makers throughout the world, they corner the market on pickup, SUV, and CUV sales. Craig, as well as the rest of GMC, feels GMC consumers who shop at Nalley Buick GMC - 178 Altama Connector in Brunswick, GA are more conscientious with their purchasing than ever before with today's weak economy.

Consumer feedback can also bring a more impressive GMC to the market. "We had that cultural insight -- we have been doing a lot of ethnography, and we have found that people who GMC are disciplined achievers. They believe something worth doing is worth doing incredibly well."²

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