March Madness is underway, get your brackets ready because one unlikely franchise, Nalley Buick GMC in Brunswick, GA, is ready to battle the competition with their upcoming line of 2013 Verano sedans.

In fact, General Motors is hoping to "score big" during the college basketball season, thanks to a lucrative deal that will introduce fans to the newly designed four-door in between plays of championship games. Ads for Buick's luxury compact began airing on…

Buick has over 118,000 Facebook friends and more than 6600 Twitter followers. General Motors is parlaying this online friends network into a sales opportunity.

Fans of the redesigned Buick Regal are sharing experiences on the web.

Social networking is a hugely important subset of today's marketing landscape, especially for auto makers. The company will introduce Facebook Connectivity in a way never before experienced by car shoppers. Buick will set up online vehicle-shopping on…